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Pendar Yousefi
Pendar Yousefi

2.3K Followers

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Dec 19, 2020

Here come the Shahs of Legend

The Shahnameh is a thousand-year-old epic that tells mythical tales of ancient civilizations. It’s an often-overlooked seminal work of world literature. Its 62 stories are told in 990 chapters through 50,000 couplets of poetry that took 30 years for its author Ferdowsi to complete. The Shahnameh is written in modern…

Childrens Books

4 min read

Here come the Shahs of Legend
Here come the Shahs of Legend
Childrens Books

4 min read


Published in Google Design

·Jan 8, 2019

Transforming Google Translate

Three UX takeaways from redesigning the latest version of the Google Translate website — Last month, after a long journey, we launched a new version of the Google Translate website with a responsive layout and a modern Material Design UI. Given the global popularity of Google Translate, we knew we had to prepare for change aversion. There are a lot of great articles written…

UX

4 min read

Transforming Google Translate
Transforming Google Translate
UX

4 min read


Published in Redesigning Iran

·Dec 30, 2018

Tirgan 2019

Tirgan is a summer festival in Toronto that celebrates Iranian arts and culture. Since 2008, I’ve been designing the festival creatives, drawing inspiration from both the festival’s heritage and its modern settings.

Graphic Design

4 min read

Tirgan 2019
Tirgan 2019
Graphic Design

4 min read


Published in Prototypr

·Dec 18, 2018

Designing a festival

Tirgan is a summer festival in Toronto. It is a celebration of Iranian culture, food, dance, and music. This year, it is the 10th anniversary of my creative collaboration with Tirgan. It’s been quite a journey from its humble inception in 2008 to becoming a well-known name among Toronto’s busy…

Design

6 min read

Designing a festival
Designing a festival
Design

6 min read


Published in Redesigning Iran

·Dec 10, 2018

Iran Air

Next up in Redesigning Iran is the logo of Iran’s national airline. It’s one of the most beloved brands in the country, so much so that despite most other national logos being redesigned after the 1978 revolution, the iconic Iran Air mark survived and is used to this day. Origins According…

Design

4 min read

Iran Air
Iran Air
Design

4 min read


Jun 25, 2018

5 rules for making almost no money selling t-shirts online

The internet is full of success stories about people making lots of money selling t-shirts online. I’ve been designing and selling t-shirts since 2006. Follow my footsteps to create your own version of the internet’s most rudderless flagship t-shirt brand. Rule 1: find a niche audience (preferably cut off from the world financial system) In 2006 I lived in Toronto and I was getting…

Entrepreneurship

5 min read

5 rules for making almost no money selling t-shirts online
5 rules for making almost no money selling t-shirts online
Entrepreneurship

5 min read


Published in Google Design

·Jun 4, 2018

Designing AdWords

AdWords is a complex tool that allows advertisers to grow their business and reach more customers. During my time in the AdWords UX team (2013-2015), I focused on creating a more human experience for advertisers and helping them make better decisions for their business. Making complex data easier to understand The Google Display Network is a…

Advertising

7 min read

Designing AdWords
Designing AdWords
Advertising

7 min read


Published in Google Design

·May 21, 2018

Designing the UI of Google Translate

The design story behind making Google Translate’s camera feature and real-time conversation mode more discoverable Humans have been fascinated with magical creatures or devices that break language barriers for as long as languages have existed. At Google Translate, we have the opportunity to work on a product that helps us…

Design

5 min read

Designing the UI of Google Translate
Designing the UI of Google Translate
Design

5 min read


Published in Redesigning Iran

·Mar 19, 2018

Esteghlal (Taj)

When it comes to Football in Iran, two clubs have more fans than any other. The blues of Esteghlal — formerly named Taj — are one of them (Persepolis, covered in this series earlier, are the other). In addition to two Asian club championship trophies, Esteghlal have eight Iranian league…

Design

4 min read

Esteghlal (Taj)
Esteghlal (Taj)
Design

4 min read


Published in Redesigning Iran

·Dec 20, 2017

Iran Football Federation

Football is Iran’s most popular sport. Its governing body is Football Federation Islamic Republic of Iran. The missing proposition in the official English name is the perfect metaphor for the incompetence it is typically associated with. Despite this, Team Melli –the national team which the Federation is responsible for organizing–…

Iran

4 min read

Iran Football Federation
Iran Football Federation
Iran

4 min read

Pendar Yousefi

Pendar Yousefi

2.3K Followers

UX manager @ Google Translate.

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