Three UX takeaways from redesigning the latest version of the Google Translate website — Last month, after a long journey, we launched a new version of the Google Translate website with a responsive layout and a modern Material Design UI. Given the global popularity of Google Translate, we knew we had to prepare for change aversion. There are a lot of great articles written…

Tirgan is a summer festival in Toronto that celebrates Iranian arts and culture. Since 2008, I’ve been designing the festival creatives, drawing inspiration from both the festival’s heritage and its modern settings.

Tirgan is a summer festival in Toronto. It is a celebration of Iranian culture, food, dance, and music. This year, it is the 10th anniversary of my creative collaboration with Tirgan. It’s been quite a journey from its humble inception in 2008 to becoming a well-known name among Toronto’s busy…

Next up in Redesigning Iran is the logo of Iran’s national airline. It’s one of the most beloved brands in the country, so much so that despite most other national logos being redesigned after the 1978 revolution, the iconic Iran Air mark survived and is used to this day. Origins According…

The internet is full of success stories about people making lots of money selling t-shirts online. I’ve been designing and selling t-shirts since 2006. Follow my footsteps to create your own version of the internet’s most rudderless flagship t-shirt brand. Rule 1: find a niche audience (preferably cut off from the world financial system) In 2006 I lived in Toronto and I was getting…

AdWords is a complex tool that allows advertisers to grow their business and reach more customers. During my time in the AdWords UX team (2013-2015), I focused on creating a more human experience for advertisers and helping them make better decisions for their business. Making complex data easier to understand The Google Display Network is a…

The design story behind making Google Translate’s camera feature and real-time conversation mode more discoverable Humans have been fascinated with magical creatures or devices that break language barriers for as long as languages have existed. At Google Translate, we have the opportunity to work on a product that helps us…

When it comes to Football in Iran, two clubs have more fans than any other. The blues of Esteghlal — formerly named Taj — are one of them (Persepolis, covered in this series earlier, are the other). In addition to two Asian club championship trophies, Esteghlal have eight Iranian league…

Football is Iran’s most popular sport. Its governing body is Football Federation Islamic Republic of Iran. The missing proposition in the official English name is the perfect metaphor for the incompetence it is typically associated with. Despite this, Team Melli –the national team which the Federation is responsible for organizing–…